Staff Directory
- Title :
- General Manager
- E-Mail:
- Phone:
- 285-6971
- Experience :
- Eleventh Year
- Alma Mater:
- Western Michigan, 1996
Brad Harrison will be entering his eleventh year with Marquette Sports Properties in 2025-26. He was hired in the spring of 2015 after serving as the General Manager for Learfield Sports -- University of Memphis Tiger Sports Properties since 2008.Â
Harrison brings over 25 years of sales and marketing experience which includes eight years in college athletics at the University of Memphis and Utah State University. He has established a record of building high-level client relationships by creating client-specific partnerships that have led to revenue growth for the University’s that he has represented. Throughout his career, Harrison oversaw direct day-to-day operations and long-term planning to meet revenue-generating goals by serving in a sales, support, and leadership role for major corporate sponsorship partnerships.
In addition to sponsorship success, Harrison has negotiated digital media agreements with CBS Interactive, negotiated radio flagship agreements with Clear Channel and Good Karma Brands (ESPN Milwaukee), negotiated television rights agreements with Fox Television Corporation and Fan Duel Sports Wisconsin, and is responsible for building relationships with the Milwaukee Bucks and Fiserv Forum.Â
Harrison graduated from Western Michigan University in 1996 with a bachelor's degree in Organizational Communication. His past experiences also include a five-year stint with the Detroit Lions and prior to that Harrison was the Director of Suite Sales with the Detroit Tigers where Harrison played an integral role in opening both Ford Field (Detroit Lions) and Comerica Park (Detroit Tigers).
